After the layout of a proposed publication is confirmed, the work undergoes preparation for printing through processes such as typesetting, dust jacket composition, specification of paper quality, binding method and casing, and proofreading. If the work is to be distributed electronically, the final files are saved as formats appropriate to the target operating systems of the hardware used for reading.
Thereafter, a pre-press proof is created which is sent for final checking and sign-off on by the publishing company before printing begins. This proof shows the precise print preview of the book, providing a final opportunity for the publisher to ensure the quality of the material. Printing of the book begins when the proofs have been signed-off.on After printing, some copies of the book are transferred to publishers as sample copies. ‘Printing on Demand’ is a new process in which the book will be printed upon receipt of the order, ensuring low costs for storage.
Usually, the publisher controls the advertising and other marketing tasks. However, the publisher may subcontract various aspects of the process to specialist publisher marketing agencies. Book packaging is a common strategy between smaller publishers, in which the entire process up to the stage of printing is handled by an outside company or individuals, and then sold to the publishing company. In book packaging, the company that first buys the intellectual property rights, sells a package to other publishers and gains an immediate return on capital invested. Often, the first publisher will print sufficient copies for all markets and thereby get the maximum quantity efficiency on the print run. The book publishers sells the finished products through a distributor who stores and distributes the publisher’s books for a percentage fee, or sells on a sale or return basis.